When Joe was founded in Seattle in 2016, it was based on three core beliefs.
First, we felt that the soul of specialty coffee belonged to the independent coffee pros that relentlessly honed their craft every day and with every pour.
Second, we believed that the diversity in philosophy, approaches and influences of every shop was what made specialty coffee unique.
Third, we saw that too many people were sacrificing great coffee for the convenience of corporate coffee.
With five years combined experience as baristas, we believe that the paradigm of great coffee should summon images of local and independent coffee shops, baristas that pour their heart into every cup, and a diversity of roasts and philosophies that can keep even the most dedicated connoisseur learning for a lifetime. Not corporate slogans and seasonal marketing campaigns.
We realized that the biggest threat to true coffee culture was what we call corporate convenience. Starbucks has over 12,000 shops in the U.S. alone – mobile order & payment works for them because there is a shop on every corner. For a solution to really work for independent coffee shops, they can’t do it alone. With over 55,000 independent coffee shops in the U.S., we realized we could build a coffee-lover’s experience that corporate coffee couldn’t come close to. But we would need independent coffee shops to work together.
So we began to dream up a solution that would connect coffee lovers with the independent shops they cherish. Our solution would be free so every shop could adopt it and simple to adopt because coffee pros should be focused on people and the product.
Joe’s mission became to empower every coffee shop with the technology they need to compete with corporate coffee on convenience and to bring the independent coffee scene under one app.
Like you, we are honing our craft and getting better every day. We hope that you will join us on our journey and we will find a way to help you on yours.
Favorite Drink: 16oz iced Americano with splash of cream
Favorite Drink: 16oz hot caramel latte
Favorite Drink: 12oz Vanilla Steamer
Favorite Drink: Whatever Brenden gets
Favorite Drink: 20oz Pumpkin spice latte
Favorite Drink: 16oz iced mocha
Eric Doebele is a serial entrepreneur and active advisor and board director to startup companies. He is an active member of several angel investing groups including the Seattle Angel Fund and the Oregon Angel Fund, and has personally invested in over 25 startup companies. Eric attended the University of Notre Dame and lives in Seattle, WA.